Media giants partner to develop ‘Blockchain Insights Platform’ for video advertising efficiency

Comcast’s Advanced Advertising Group, announced that it is developing a new ‘Blockchain Insights Platform’ that it aimed to improve the efficiency of premium video advertising. The blockchain platform will enhance planning, targeting, execution and measurement across screens. Comcast has partnered with media giants NBCUniversal, Disney, Altice USA, Channel 4 (UK), Cox Communications, Mediaset Italia andRead More