How finance brands can appeal to consumers’ emotions

  Ten years after the financial crisis of 2007-08 began to rock the economy, and following numerous malpractice and misselling scandals over the years, the media conversation is still dominated by negative perceptions of an industry that is struggling to regain customer trust. The findings of Edelman’s Trust Barometer make uncomfortable reading for the UKRead More

Amazon’s latest patent will enrage consumers

People have been using Amazon to compare prices since the site made its debut in 1994, but soon Amazon may kill customers’ ability to do just that in its own brick-and-mortar stores. Amazon — which just announced the nearly $14 billion purchase of upscale grocer Whole Foods on Friday — was recently granted a patentRead More